Less is more.
This phrase is about as tired as the tread on those battered old cross trainers we all have sitting forlornly in the bottom of our bedroom closets.
However, when it comes to “good” SEO practice — never has the adage proved more apt.
Yes, you heard right — less REALLY is more when it comes to applying effective keywords and search engine optimisation (SEO) to promote your business.
What’s more, you might be further surprised to learn that too much keyword SEO usage (or SEO keyword stuffing) can actually prove so detrimental and counter intuitive that it can even drive potential clientele and traffic AWAY from your site.
In short: SEO keyword stuffing could be killing your business!
And no boss wants this.
Too much of a good thing
You know what they say about too much of a good thing, right? Well, the same applies to your SE0 management.
However, don’t go too hard on yourself just yet. In fact, you’re not alone in believing in “the old way of thinking” whereby your copywriter or content creator bombards your webpage with copious SEO rhetoric.
But know this: saturating your website with endless SEO stuffing and keyword dribble has gone the way of the dinosaur. And NOW is the time to correct your philosophy and approach to your digital marketing content and overall SEO strategy.
For every day that passes, you truly are hurting your business.
That means it’s time to stop it with the self-sabotage. Say goodbye to those silly SEO synonyms, so-called killer keywords and those ludicrous long-tail catch phrases that really aren’t fooling anyone, especially those unscrupulous search engines and their unforgiving algorithms.
In fact, with SEO keyword overkill, you’re really only fooling yourself.
Whether it’s Google, Yahoo, Bing, the search engines are all switched on to you and your desperate attempts to occupy pole position on their respective search engine platforms.
Search engines are clever. Cleverer than you think. And way cleverer than you and your content producer (that’s if you’re fortunate enough to have one under your employ).
Search engines are like Santa
Search engines are a little like Santa Clause. They know and see EVERYTHING. They know when you’re intentionally over-cooking the SEO keywords and are wide-awake to your clickbait. They can smell it a mile away. Remember: they might be artificial but they are still intelligent!
No doubt, you’re asking yourself what to do NOW in terms of moving forward with your blogs, EDMs and other digital content. And, if you’re not, then you should be!
No more SEO keyword stuffing around
It’s time to be “proactive” and “get with the program” or continue to be left behind. Because you can bet your bottom dollar your competitors are on top of their SEO game.
So, toss out that stale SEO keyword over-cook book and say “buzz off” to those bad buzz words. For the better quality and engaging your content, the better chance you have of standing out above the crowd and landing lead search engine space.
In short: good writing is BACK and is now being rewarded by the search engines.
Again: less is more!
Ten top SEO tips
To guide you in revising your business’s SEO practice — here’s a list of ten top tips:
- When in doubt, leave it out. If you think you’re stuffing your content with too many SEO keywords you probably are.
- Employ subtle use of SEO keywords combined with good old fashion storytelling.
- Know who your audience IS and write for it.
- Use SEO keyword-rich phrases sparingly.
- Structure your posts appropriately — use short, sharp paragraphs and keep it easy to read.
- Place the most important information first.
- Using proper tag hierarchy when tagging headlines and promote link building.
- Use imagery where possible — a picture speaks 1,000 words.
- Propel content with social media every time you post on your webpage.
- Monitor your page and its activity regularly.