With search engines like Facebook, Instagram and Google part of most audiences’ regular search and shopping routines, putting your products and services in front of your audience on search makes sense — right? While it’s important to be where your customers are and target them on their preferred digital channels, without the right digital advertising strategy, you’re not going to see the results you want to see. What’s more, without the right strategy in place, you could see your marketing spend disappear with little (or nothing) to show for it.
As an experienced PPC and Google Ads agency in Brisbane, we know that there’s so much more to succeeding with Google Ads (formerly Google AdWords) and Facebook marketing than just putting your ads live. Each campaign — and each individual ad — must be highly-targeted and carefully crafted to ensure it’s going to get the right clicks. After all, you pay every time someone clicks on your ads, so every click must count.