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Working with
Local Influencers

A quick guide by Brisbane Local Marketing

Using Influencers

An Instagram influencer is an essential for all Brisbane businesses who are planning to pursue their lucks on Instagram marketing. But first, do you know what an Instagram Influencer is? We all know that when you just managed to create your account, your follower base is down to zero. Most of the time, you’re overthinking if anyone really sees your campaigns, and you just wasted your time, money and effort for it. The truth of the matter is, at the first stages of your Instagram journey, it’s hard to depict whether your strategy is working or not. Sometimes, or most of the time, it’ll take a little while for you to reap some results.

Enter Instagram influencer.  You might heard this term from a lot of marketing gurus around the world.  Right now, the question that’s running through your mind might be “What the heck is an Instagram influencer?”. Basically, an Instagram influencer is a user with a large number of followers who might take an interest in your brand. He or she can help you boost traffic to your brand from zero to a relatively large amount in a small period of time, converting each one of them into sales just by posting your product on their popular feed.

Using Influencers

By seeking the help of an Instagram influencer within your niche, you can easily get tens or even hundreds of thousands of audience viewing your post in a single night! This is the reason why Instagram influencer marketing is effective. Using their popularity and charisma, they can market your product on their feed, and the audience will likely to believe them because the influencer already built a trust with them a long time ago. Can you imagine how can this boost your Brisbane startup?

Leveraging your
Instagram Influencers

If you are just a humble Brisbane startup, using an Instagram influencer to boost your brand might be intimidating at first.

Series of questions might roam your mind like “Who are the right influencers I should reach out?”, “How will I reach out to them that will make them promote my brand to their feed?”, “Will it be effective?” We know. It can be anxious at first, and that’s okay. Remember, you’re just starting to walk to the path of Instagram influencer marketing.

So to help you Brisbane business owners to cope up with that anxiety of yours, we’ll be teaching you the correct way of approaching the Instagram influencer marketing and you’ll be master of it without you even knowing!

  • Step 1 - Finding the Right Instagram Influencer for you

The first thing you need to do is find someone who’s already popular and successful in the niche you’re running in. Obviously, they can promote you faster,  and it’s more believable to the audiences if they’re the ones who’ll be promoting your brand.

A good way to boost the likehoods of obtaining a great ROI with Instagram marketing is by targeting the right audience for your brand. A great example is when you’re running a gaming store in Brisbane. What you want to do is find a great esport player in Brisbane that has many achievements under his belt and plays the game that you’re playing and selling too.

To find the top Instagram influencers in your niche, you can use tools like Snapfluence or Ninja Outreach.

Also, with these tools to find the right influencers, you could just search relevant keywords within Instagram as part of your Instagram marketing strategy.

Select specific keywords and hashtags that your audience would peak their interest in, and find contents that have many comments and likes. This side of Instagram marketing needs a lot of patience from you, the business owners, to be completed. At first, you might be going through all posts and hashtags available to find the best influencer that you’ll know can make a justice for your brand’s story. We advise that you invest a time in doing this step carefully, and once you found the best fit Instagram influencer for your brand, expect a hefty amount of ROI. 

On the other hand, picking the wrong influencers might cost you even more.

  • Step 2 - Building a Partnership

Now that you have found the best fit for your Instagram brand, the next thing you need to put in mind is reaching them and building a steady partnership with them. This is the most crucial part of your long-term Instagram marketing strategy. When the influencer’s followers see that they’re promoting your product over and over their feed, it’ll be imprinted on their subconscious, hence will trust your brand over time.

Normally, an Instagram influencer’s contacts are listed in their bio where you can reach them. Most of the time, there’ll be a monetary compensation included, and of course, they’ll only agree to your proposal if the product you have is aligned with the type of content they post on their Instagram. A symbiotic relationship it is.

  • Step 3 - Measure results

Now that you have built a partnership with the right influence, it’s time for the execution.

Note that before launching any campaign, it’s essential to have a great framework in place to measure results. With it, you’ll be able to pinpoint what’s not working or what is.

You have to keep in mind that you’ll want to create trackable links for influencers when pursuing a long-term Instagram marketing strategy. Bitly is a great tool in helping you creating multiple trackable links for your targeted influencers. You can ask your influencers to paste the link into their bio and also the image caption as well.

With this, you’ll be able to see how much traffic are they driving your page.

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