Hospitality Stimulus Package
Our commitment to Local Business.
Has your hospitality business been significantly affected by the coronavirus pandemic?
So much is up in the air at the moment but there are a few things we do know. An easing of lockdown restrictions is about to take place, local hospitality businesses will again compete for their share of the local market, and marketing is even more important than ever.
Due to financial limitations in a crisis, businesses often scale back on marketing but now, more than ever, your business needs to be visible online and seen as open for business. And we’d like to help.
Brisbane Local Marketing has committed $100k to our Hospitality Kickstart Stimulus Package to help local Queensland hospitality businesses bounce back after COVID-19.
As local marketers with clients across the hospitality sector, we know many small business owners who’ve been hit hard financially by the lockdowns and had their lives put on hold. This is our way of saying welcome back, we missed you and we’re here to help you get back on your feet.
To help businesses like yours bounce back, we’ve committed $100,000 to give 25 local hospitality businesses a kickstart — and a great big welcome back — as you reopen your doors and start serving customers again.
Over two months, we’ll work at no cost to get your business marketing back on track and on target to meet your business goals in 2020 / 2021. There’s no application cost and no commitment to stay on after the Kickstart Package comes to an end. Applications open Monday 11 May and close Sunday 31 May 2020.
Amplified exposure via @brisbane
In addition to kickstarting your digital marketing, local hospitality businesses will also receive incredible online exposure via our partnership with the ultimate guide to Brisbane food, drink and events, myBrisbane! With over 125k local Instagram and Facebook followers, their @brisbane platforms (including sister platform @brisbanefood) are an amazing means of creating online exposure and driving brand awareness at a time when more people are getting their daily news, advice and recommendations online than ever before.
What’s in the Kickstart Package?
The Kickstart Hospitality Stimulus Package is valued at $4k and contains everything local hospitality businesses need to give their digital marketing a much-needed boost as they reopen and get back into action. The BLM Team will work at no cost for up to two months for the 25 businesses selected, with each package providing:
- Photo & Video content shoot
- Localised digital advertising campaign
- Local citation tidy up (Google My Business, Facebook, Yelp, Tripadvisor, Zomato, etc.)
- Social media (Facebook & Instagram) engagement and posting (one month)
- Social shoutout on the myBrisbane platforms
- 12-month subscription to review collection software
Please note that external advertising spend isn’t included in the package and that additional services (including digital marketing ad spend) will attract their own service fees.
Who’s the Kickstart Package for?
Any business in Southeast Queensland that’s had their operations restricted or hasn’t been able to operate at all over the last few months can apply. Businesses in other sectors will be considered, as will extensions to the program on a per-case basis.
How can I apply?
Applying for the Kickstart Hospitality Stimulus Package takes just 5 minutes. Click on the link below to get started!
Frequently Asked Questions
Q: How much will it cost me?
A: The Kickstart Hospitality Stimulus Package is completely free.
Q: What do I need to do?
A: Simply complete the application form — it’ll take you about 5 minutes. That’s it!
Q: When will I find out if I'm successful?
A: We’re reviewing and approving applications as we receive them, with the first 25 businesses that meet the eligibility criteria accepted into the program. You’ll hear back from us within 24 - 48 hours. In most cases, a decision will be made within 2-3 business days.
Q: Why should I apply?
A: Your business will get online exposure and increased brand awareness at no cost to your business — what have you got to lose?
Q: Why is BLM offering the stimulus package?
A: The Hospitality Stimulus Package is our way of supporting local hospitality businesses that have been hit hard by the COVID-19 lockdown laws. We’d like to do our bit to help other local businesses bounce back!