Ever heard of the term “remarketing”? Well, it’s something your Brisbane startup should focus on if you want to rise to the top. Yet, what does it involve?
A Simple Sweep on Remarketing (a.k.a. Retargeting)
We as humans are easily distracted by everything around us. This is partially due to the amount of stimulus we are subject to on a daily basis. Think about how many times you’ve gone to purchase something online, but abandoned the items in your shopping cart at the last minute once an unexpected phone call or email comes your way.
For businesses, this is a deadly ‘conversion killer’. However, remarketing is a key cog in the wheel to overcoming this hurdle for businesses.
Remarketing is a powerful tool that can display your business ads on external websites and platforms (i.e. search engines or social media) once a customer visits your website, uses your mobile application or provides you with their email address.
With remarketing, you can reach a large percentage of consumers who have visited your site and left without converting numerous times per day or week, across the net, over the course of 30 to 60 days.
It’s like a gentle reminder that inspires your audience to finish what they’ve started, while pushing your brand and your message to those specific audiences every time they engage with your content.
So, without further ado, here are some proven reasons behind why your business should use remarketing to ensure its success in 2019 and beyond.
- Help you Save More Money!
Remarketing isn’t free – but it’s certainly not expensive. With an average of 1,000 views per $10 spent, you can ensure real, cost-effective growth for your brand!
You can also boost repeat visits to your ads by 50%, increase conversion by up to 51% and grow time-on-site by around 300%!
- Increase Conversion and Leads
If you wish to maximise conversion, then remarketing is the way to go. By using a successful remarketing growth strategy, you can better examine the intentions of people who visit your site.
For example, a person who abandoned a shopping cart is more likely to convert than a visitor who browsed your site for under a minute and left without too many clicks.
- Increases Visitor Engagement
With remarketing, you’ll convert your audience into a more engaged fan base that will advocate for the growth of your brand.
A compelling, personalised message and the right mix of targeting strategies will lead to a significant increase in your average website visit times.
- Enhance your Brand Recall
Remarketing has helped a lot of startups increase direct traffic to their website.
By displaying the right visuals, your brand will certainly be remembered by your target audience, particularly if they’re engaged with online platforms (i.e. Google) on a daily basis.
- Increase your Marketing ROI to its Highest Potential
Growth in traffic numbers and conversion = increase in marketing ROI. Simple!